A founder-led digital studio in Beirut

Jad Khater is the owner and founder of RedefinedWeb s.a.r.l.. Today his focus is helping digital agencies optimize how they ship: clarifying architecture, mentoring engineering teams, coaching delivery practices, and stepping in as senior capacity when partners need a calm technical lead.

He also works with design, marketing, and content organizations that need reliable development, integrations, and consultancy — translating product and brand goals into systems that hold up in production.

Partners describe the same pattern across years of work together: he makes complex delivery feel simple, bridges deep technical work with business impact, and stays accountable on quality, timeline, and budget — whether that means mentoring a team, untangling a stubborn integration, or owning a multi-market build end to end.

• Leading and augmenting engineering teams under real delivery pressure
• Coaching developers on craft, process, and decision-making
• Technical advisory for agencies choosing stacks, hosts, and partners
• Hands-on builds when the product needs a senior builder in the room

Jimmy is a UX/UI designer with over 3 years of experience creating end-to-end digital products across web, mobile, SaaS, and dashboards. With a background in engineering and customer support, he combines structured problem-solving with a deep understanding of user needs and technical constraints.

He leads the design process from research to high-fidelity interfaces, aligning user needs with business goals to deliver measurable impact. He believes great products balance usability, creativity, and visual appeal to create intuitive, scalable experiences.

Jimmy primarily designs in Figma, with working knowledge of WordPress and page builders like Elementor and WPBakery, and integrates AI tools into his workflow to accelerate research and enhance design efficiency.

• End-to-end product design for web, mobile, dashboards, and SaaS
• User research, flows, wireframes, and high-fidelity UI
• Aligning usability with business goals and technical constraints
• Figma-first delivery with AI-assisted research and design workflows

With experience across local, GCC, and European markets, Joe brings an international perspective to digital marketing, e-commerce, and brand strategy. Having worked directly across these markets, he understands the different consumer behaviours, digital ecosystems, and commercial dynamics that shape successful online strategies.

His expertise spans a diverse range of industries, including e-commerce, retail, luxury hospitality, food & beverage, real estate, tourism, education, and premium consumer brands, giving him a broad understanding of both B2C and service-led businesses.

From developing digital strategies and optimising websites and e-commerce journeys to driving SEO, paid media, social media, content, and performance, he combines strategic thinking, creative execution, and data-driven optimisation to help businesses strengthen their digital presence, reach the right audiences, and generate measurable results.

• Digital strategy for local, GCC, and European markets
• E-commerce and website journey optimisation
• SEO, paid media, social, and content performance
• Brand strategy across B2C and service-led industries

Melissa is an art director, motion designer, and graphic designer with over 7 years of experience turning ideas into visuals that feel clear, thoughtful, and engaging. She works across art direction, branding, motion design, illustration, social content, print, and digital campaigns.

What she enjoys most is taking a brief, understanding what it really needs, and finding the right creative direction to bring it to life.

Over the years, she has worked with different brands and industries on everything from visual identities and campaigns to animation, presentations, reports, and social media content.

She likes experimenting with different styles, tools, and ways of working, while keeping the final result simple, intentional, and true to the project.

• Art direction for branding and digital campaigns
• Motion design, animation, and illustrated storytelling
• Social, print, and presentation design systems
• Creative direction from brief to finished visual