RedefinedWeb

Digital marketing

From strategy to execution, acquisition to conversion, and reporting to optimisation

Ten services, run by people with hands-on commercial experience. Use one, or let us bring them together into a single plan.

Talk about your marketingSee the ten services
  1. 01

    Digital Marketing Strategy

    A clear plan for where to invest: an audit of what you are already running, market and competitor analysis, audience research, channel planning, campaign priorities and the KPIs that show whether it’s working.

    The problem it solves: You’re active on several channels but can’t tell which ones bring customers, or where the next budget should go.

  2. 02

    Social Media Marketing

    Social strategy, content planning, platform management, publishing, community management and social campaigns, run to a monthly plan.

    The problem it solves: Posting happens when someone has time, the feed doesn’t reflect the brand, and followers aren’t turning into enquiries.

  3. 03

    Content Strategy & Copywriting

    Website content, social copy, SEO content, campaign and promotional copy, email content, content calendars and short-form video scripts.

    The problem it solves: Content is written at the last minute, sounds different on every channel, and isn’t written to be found or to convert.

  4. 06

    Search Engine Marketing

    SEM strategy, keyword strategy and Google Ads search campaigns, with paid and organic search planned together so you don’t pay for clicks you’d get anyway.

    The problem it solves: You’re paying for search clicks without a keyword strategy, or competing against your own organic results.

  5. 07

    E-Commerce Marketing

    E-commerce strategy, product content, SEO, SEM, paid media, promotional campaigns and customer acquisition, with conversion and performance tracked end to end. For hotels, this includes direct booking strategy and OTA optimisation.

    The problem it solves: Traffic comes in but sales don’t follow, or a hotel relies on OTAs and pays commission on bookings it could take directly.

  6. 08

    Local SEO & Digital Presence

    Google Business Profile, local SEO, Google Maps visibility, local search and management of your business information across the platforms people use to find you.

    The problem it solves: People nearby search for what you do, and you don’t appear on the map, or your details are out of date.

  7. 09

    Analytics, Reporting & Performance

    Google Analytics, Search Console, social and campaign analytics, KPI reporting and dashboards, explained in plain language every month.

    The problem it solves: There’s data everywhere, but no clear view of what’s working and what isn’t.

  8. 10

    Conversion & Digital Performance Optimisation

    Customer journey and funnel analysis, landing page performance, conversion optimisation, and campaign optimisation through continuous A/B testing and creative refinement to bring cost per acquisition down and return on ad spend up.

    The problem it solves: Visitors arrive but don’t enquire, book or buy, and nobody is sure where they drop off.

Experience

Hands-on commercial experience

Our marketing is led by people who have run it for businesses across these sectors and markets, with particular depth in hospitality, e-commerce and multi-market brands, and more than $500K of Meta and Google ad spend managed.

Sectors
  • Hospitality
  • E-commerce
  • Luxury
  • Retail
  • NGO & fundraising
  • Food & beverage
  • Tourism
  • Real estate
  • Education
  • Fitness & sports
  • Sports media
Markets
  • Lebanon
  • GCC
  • MENA
  • Europe
Specialisms
  • Performance marketing
  • Meta & Google paid media
  • Hotel e-commerce
  • OTA optimisation
  • Direct booking strategy
  • Multi-market campaigns
  • Creative testing
  • Ad account recovery

Who you work with

The marketing team

Pencil-style portrait of Joe, digital marketing and brand strategy at RedefinedWeb

Joe

Digital marketing & brand strategy

International digital marketing, e-commerce, and brand strategy across local, GCC, and European markets — spanning retail, luxury hospitality, F&B, real estate, tourism, education, and premium consumer brands.

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With experience across local, GCC, and European markets, Joe brings an international perspective to digital marketing, e-commerce, and brand strategy. Having worked directly across these markets, he understands the different consumer behaviours, digital ecosystems, and commercial dynamics that shape successful online strategies.

His expertise spans a diverse range of industries, including e-commerce, retail, luxury hospitality, food & beverage, real estate, tourism, education, and premium consumer brands, giving him a broad understanding of both B2C and service-led businesses.

From developing digital strategies and optimising websites and e-commerce journeys to driving SEO, paid media, social media, content, and performance, he combines strategic thinking, creative execution, and data-driven optimisation to help businesses strengthen their digital presence, reach the right audiences, and generate measurable results.

  • Digital strategy for local, GCC, and European markets
  • E-commerce and website journey optimisation
  • SEO, paid media, social, and content performance
  • Brand strategy across B2C and service-led industries
Mickel, performance marketing and paid media specialist at RedefinedWeb

Mickel

Performance marketing & paid media

10+ years in digital marketing and more than 90 clients, with $500K+ of ad spend managed across Meta and Google for e-commerce, NGO fundraising, fitness, sports media and luxury brands.

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Mickel has worked in digital marketing since 2016, starting as a social media manager running a $10,000 monthly ad budget, then at a creative agency, before going independent in 2022 and building a consultancy almost entirely on referrals.

He specialises in paid media: Meta, Google and multi-platform campaigns built for conversions, leads or bookings, with monthly budgets ranging from $1,000 to $50,000 and above. His work usually starts with an audit of what the budget is actually buying and where the gaps are, then continues as ongoing optimisation — lower cost per acquisition, higher return on ad spend, continuous A/B testing and creative refinement.

He also covers the parts of paid media most businesses only think about once they break: ad account setup, access and recovery when a Meta or Google account is restricted, and the tracking that has to be right before any of the reporting means anything. Campaigns he runs have held an average 3x return on ad spend, with peaks of 6x on fundraising campaigns, and he has sustained 100+ bookings a month for an e-commerce and bookings brand over a year-long partnership.

  • Meta and Google paid media, from $1k to $50k+ monthly budgets
  • Account audits and growth strategy for campaigns already running
  • Cost per acquisition and return on ad spend optimisation
  • Ad account setup, access and recovery
LinkedIn →

Success story

Featured client results

Outcomes from hospitality and e-commerce marketing engagements we run end to end.

First Grand Hotel website

Digital marketing & e-commerce · Hospitality · GCC

First Grand Hotel

Digital marketing and e-commerce strategy for a newly opened 4-star hotel in Dammam, Saudi Arabia. Over a 12-month period, we increased the hotel’s online channel productivity by 192% and online revenue by 292%. The strategy focused on identifying the hotel’s most productive source markets, strengthening their contribution, and improving performance across key online channels.

Our work covered digital marketing strategy, SEO, local search, paid media, social media, promotional campaigns, OTA and direct booking strategy, website performance, content optimisation, analytics and ongoing performance optimisation.

+192%
Online channel productivity
+292%
Online revenue
Top markets
Higher contribution from best source markets
Channels
Stronger performance across key booking channels
Visit First Grand Hotel ↗

More of the work behind this: E-commerce projects · Hospitality work · The full portfolio

Packages

Prefer it managed as one plan?

These packages bring the services together for common situations.

Need the website or brand as well? Website & Digital Experiences · Branding & Design

Next step

Tell us what your marketing needs to achieve

We’ll come back with a plan: which channels, what budget, and how we’ll measure it.

Get a proposalMessage us on WhatsApp